Don’t Forget Old Technology
Right, look at the image on the left and tell me that it doesn’t make you smile. You might not want one but the vast majority of us have a very special place in our memories for the old VW camper.
However a close look at this particular camper shows you that it’s in great condition and has obviously been refurbished and renovated within an inch of its life. However all is not as it may seem. This particular camper is BRAND NEW.
These campers are still being made in Brazil and retail in this country at prices of nearly £30,000. Yes, you heard me £30,000! Imagine paying that sort of money for a vehicle design that is over 40 years old. But this kind of illogical pricing example is far from unique. Consider the Porsche 911. The general design has not changed a great deal since release in the early 1960s. Yet both of these vehicles are still extremely popular and if you want a brand new one you’re going to have to go on a waiting list.
Yet this anomaly is not restricted to cars. In fact better examples can be shown that are even older. You’ve decided to take the plunge and ask your partner to marry you. You plan it all to the last detail. You’ll propose over dinner from a menu you’ve agonised over. You’ve chosen your outfit and the engagement ring with great care. Over a candlelit dinner you get up from your seat and go down on one knee and make your proposal. Analyse the whole process. The institution of marriage – thousands of years old, The candle – light bulbs work well and even they’re quite old now. The clothes you’re wearing, styles change but they’re more or less the same. Finally cooked food – caveman Ugg didn’t have the luxury of a Michelin starred restaurant or the delight of daytime TV chefs to advise and inspire.
The point I’m making is that your website, websites are not much more than 20 years old as we know them now, need to use the latest technologies to enhance user experience and administration easier for you. But don’t forget to accommodate old technologies that people like and feel comfortable with. So make life easy for your visitors and customers, think about payment methods, think about posting your address and telephone numbers on your website. Consider easy article or page sharing buttons. Basically make it easy for your website visitors or customers to spread the word about you and do business with you.
